We build the app. You bring your audience.
is a software studio for creators in deep enthusiast niches. We build real software products for your audience. Apps they'll actually use and pay for, not another promo code or merch drop. You bring the audience and the idea. We build it, ship it, run it, and share the revenue with you for the lifetime of the product.
A software studio for creators in deep enthusiast niches. We build real software products your audience will use and pay for. You bring them; we invest the full build cost.
The deal, in three lines
- You
- Bring the audience and the product idea.
- We
- Invest the full build cost and make the product.
- Us
- Co-own the result and share the revenue.
What ships
What creators actually receive.
- 01
A custom app for App Store, Play Store, or web. Listed under .
- 02
Hosting, customer support, OS updates, and store re-submissions, handled.
- 03
A standardized contract designed to be readable, not lawyer-bait.
- 04
Automated revenue share. Paid on a cadence in the agreement.
- 05
Ongoing iteration based on what the audience actually does with the app.
How it works
Three steps from application to shipped product.
- 01
A creator applies.
A short application. What audience, what idea, what would make it concrete. The hard part is already done.
- 02
builds it, free to the creator.
AI coding agents under a single founder-led standard. Signed agreement to shipped MVP in days, not months. Full build cost on us.
- 03
App ships. Revenue is shared.
App Store, hosting, customer support, ongoing iteration. All on . Revenue share paid via the signed agreement.
Who this is for
Passionate audiences. Communities that already exist. Software that hasn't caught up.
Automotive enthusiasts
Marques and generations with active modding cultures, year-round forums, and audiences that already spend real money on the car.
Marine and aviation
Boat owners and pilots. Every trip already involves five apps that don't talk to each other.
Gear-heavy hobbies
Cycling, photography, watches, audio, hi-fi. Anywhere people identify with the gear and the tools haven't caught up.
Proof
This is what the first one looks like.
The 996 CarPlay companion is the first product shipping out of . Screen-recorded, real, in development. It's also a recruiting tool. Every 996-community creator who sees it becomes a warm prospect.
Founded by Pablo Eder, previously built Makeship. Read about Makeship →
Questions
Questions we hear first.
- What if it flops?
- You owe nothing. The build cost is on us. That's the trade. We take the build risk in exchange for running the product day-to-day.
- Can I walk away?
- Yes. Terms are in the agreement, including transition support and what happens to existing customers.